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The private security business also installs complete home security automation, conducts private investigations, screens prospective employees, and provides security consultation to corporations. If you own a private security company, you’re competing in an industry that's becoming increasingly specialized, and one of the challenges of marketing is communicating what makes your company different and worthy of new clients. The best marketing strategies for security companies will be targeted and specific to ensure that the message is clear and delivered to the appropriate audience. These days, it’s not enough to have a standard website you need a responsive website, which means a site that retains size, clarity, font, and color scheme when viewed on mobile devices. More than 50 percent of your target customer base uses a mobile device to engage with businesses online, so your website has to translate well for people on the go. Your website is the window into your security business, the first glimpse that prospects will have of what you’re offering.

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While private security as a profession has boomed in many ways, there are some key ways in which the industry still lags behind. One of these ways is accurate data collection, data presentation, and collection of other relevant statistics. This must be a modern issue that security professionals take seriously. Statistics may be dry to some, but that trait does not diminish the value or the necessity of accurate and up to date statistics about the industry, including demographics, tools used, success rates, rates of collaboration with other agencies, and more. With modern tools such as data visualization, it is relatively more simple to represent large quantities of data in visually appealing ways in a condensed…… Introduction to Security MeasuresThe history of security is fairly lengthy. Security has always accompanied organized civilizations for nearly as long as they have been extant. Initially, security was begotten from the need to protect important personages who, not infrequently, were in the private sector. Therefore, the history of security can be traced to the private security guards who were appointed to protect the Pharaohs and the rulers in Egypt. It is worth noting that these security personnel worked for those in the public sector, yet were themselves comprised of individuals from the private sector. In general, this trend would continue to this very day, in which there are currently private security companies engaged in services in which they are combating forces of ISIS for the public sector. Perhaps the most notable security advancements to initialize within Westernization are found in the history of ancient Rome.